Present: Beka, Roxy, Hannah, Danielle, Cheryl
Broke down the report into sections for each person (Beka - Yellow, Roxy - Red, Hannah - Blue, Danielle - Green, Cheryl - Pink) TO BE DONE BY MONDAY 6TH DECEMBER
Executive Summary
M&S Case Study (History, Size of Market etc)
PESTEL:
Political
Economic
Social
Technological
Environmental
Legislative (Legal)
PESTEL Summary
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Typical Consumers (picture?)
Market Trends a/w 2011/12 - Fabric, Performance etc
M&S Product Offering (What they already have)
M&S Competitors - Perceptual Map - Direct AND Indirect
Fashionability of M&S - Questionnaire (Likert scale) Roxy can't do this fully until Danielle uploads hers.
Target customers - see Typical Consumers
Competitive Comparison (Marketing Mix?)
Product / Price comparison Table
Our new trend - Italian (taking per una back to Italian roots)
Conclusion
Design specification sheets, technical details
Our prices
Potential Manufacturing / Supply chain process
Potential Target Dates for activities (Gantt chart / critical path)
Hope this is ok? Get hold of me if confused. :)
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