questionaire

Please circle the number that represnts how you feel about the Marks and Spencer sub brand 'per una'.

Disagree 1 - 2 - 3 - 4 - 5 Agree

1. The age range of 25-35 is too young, despite this being their target customer.
     1    2    3    4    5

2. The clothes range is fashionable enough for their target customer.
     1    2    3    4    5

3. They appeal to their target customer.
     1    2    3    4    5

4. It corresponds to its tagline. ( feminine, sophisticated & confident, the difference is in the detail )
     1    2    3    4    5

5. They have a suitable range of designs for their target customer.
     1    2    3    4    5

6. They have a suitable colour palette.
     1    2    3    4    5

7. They have marketed the 'Per Una' brand effectively e.g through advertising, promotions.
     1    2    3    4    5