Friday 29 October 2010

One way in which M&S appeals to its customers is by staying at the forefront of innovation and performance in its clothing lines.

This year the company launched its exclusive men's "Stormwear" line, made with an innovative water- and stain-repellent, breathable fabric originally developed for the military.

It also developed a new fleece made from recycling plastic bottles into polyester, instead of using oil. This year it used 4.5 million plastic bottles to make fleece garments for retail sale and for a store uniform trial.

And other innovations? The company extended its use of some innovative materials that it introduced last year, including Insolia shoes, which work by moving weight back to the wearer's heel for better body alignment and balance, keeping legs comfortable.

It also expanded its use of "Real Cool Cotton" -- a trademarked fabric that keeps the wearer cool -- from men's undergarments to new categories including adult t-shirts and infant sleepwear.

In women's wear, the company applied the shaping technology of its "Magicwear," originally introduced in lingerie to provide invisible shape and support, to its new "Magic Dress" and "Magic Jeans."

And in hosiery, the company introduced ladder-resistant tights and hold-ups whose fabric is made from revolutionary new yams that join to form thousands of invisible mini-joints. This means that should a yarn break, rather than creating an unsightly ladder, the fabric forms a discreet hole.

Tuesday 26 October 2010

got some recent info about M&S

10 June 2010

M&S Reports On Progress In Year Three Of Plan A

Marks & Spencer (M&S) today reports a 20 per cent reduction in food packaging1, a 19 per cent increase in energy efficiency in stores, 417 million fewer carrier bags used last year2 and over £50 million of profit invested back in the business from Plan A activities in its annual ‘How We Do Business Report’.

The report details the progress of Plan A, M&S’ eco and ethical programme launched in 2007. Three years on and 62 of the original 100 commitments have been achieved, 30 are ‘on plan’ to be achieved by 2012 and seven are ‘behind plan’ as a result of unexpected challenges. One, the use of bio-diesel, is on-hold until sustainable supplies become available.

Other headline achievements include:

  • 33 per cent less waste sent to landfill year-on-year;
  • 40 per cent of electricity sourced from ‘green’ tariff renewable supplies;
  • 18 per cent reduction in refrigeration emissions (compared to 06/07);
  • 1.8 million garments recycled through the Oxfam Clothing Exchange;
  • Packaging reduced by 36 per cent on general merchandise products1;
  • 84 per cent of PET food plastic packaging made using recycled materials;
  • 72 per cent of wood used is Forest Stewardship Council, recycled or from sources which otherwise protect forests and communities;
  • Healthier food now makes up 38 per cent of food products ranges;
  • 91 per cent of food products now meet FSA salt reduction targets;
  • Over £13.2 million invested last year in community projects.

Sir Stuart Rose, Chairman of Marks & Spencer, said: “Plan A is making a real difference to the environment and for our customers, employees and people working in our supply chains. We’ve introduced products and services to help customers live more sustainably, increased our contribution to local communities and, this year, generated £50 million additional profit which has been invested back in the business.

“We’ve made excellent progress, but there’s no time to stand still. It is clear that evidence of environmental damage and social inequality has increased since we launched Plan A.

“That’s why we’re now pushing ahead with our new, bigger and bolder version of Plan A with 80 new commitments and the ultimate goal to become the world’s most sustainable retailer by 2015.”

Plan A was extended in March this year to incorporate 80 new commitments and extensions to the original commitments. Progress on the new and extended commitments will be reported on in the 2011 How We Do Business Report.

Plan A progress in more detail

Progress on tackling climate change …
Since the launch of Plan A, M&S has cut its carbon emissions by eight per cent and 20 per cent per sq ft of sales floor. This has been achieved by improving energy efficiency, reducing emissions from refrigeration systems and improving the efficiency of delivery fleets. In 2009 M&S was certified with the Carbon Trust Standard for measuring, managing and reducing its carbon footprint.

M&S Energy has now signed up over 300,000 customers since launch. Customers are rewarded for cutting their energy use and every unit of electricity used is matched with the same amount of clean electricity, generated from hydro dams and put back into the National Grid. Last year M&S Energy launched a home insulation service to help customers save energy and reduce their bills and all M&S employees were offered either loft or cavity wall insulation free of charge.

Progress on reducing waste …
In the past twelve months waste sent to landfill was down by 33 per cent and in February Birstall, a Simply Food store near Leeds, became the first ‘zero waste to landfill’ M&S store. Food waste has been reduced by 29 per cent and last year we collected 133 million clothes hangers and re-used 76 per cent of them with the remainder being recycled.

Non-glass packaging is down by 20 per cent (foods, average per item) and 36 per cent (non-foods, average per item). We are also using more recycled content in our packaging and encouraging more recycling amongst consumers by investing in local authorities to increase their kerbside recycling capabilities.

Progress on using sustainable raw materials …
In the past twelve months M&S has lead the market by becoming the first UK retailer to purchase GreenPalm certificates, which fund the development of sustainable palm oil, to cover its entire palm oil usage and launched eight products that use RSPO certified palm oil. These are amongst the first products in the UK to receive the certification.

Wood sourcing has been improved with 72 per cent (including 100 per cent of paper and board used in marketing materials) being FSC certified, recycled or in a category which otherwise protects forests and communities. 62 per cent of M&S wild fish is now either Marine Stewardship Council (MSC) certified or undergoing MSC assessment and M&S was the first UK company to sign the WWF Seafood Charter.

As part of its Cotton Sustainability Strategy, M&S signed a deal with WWF to help fund a programme for best practice for cotton production in Warrangal in India and, also in association with WWF, published a ‘Good Water Stewardship’ guide for agricultural suppliers on World Water Day in March.

Progress on being a fair partner …
Over £13.2 million was invested by M&S in community projects last year, the equivalent to 1.9 per cent of adjusted pre-tax profits. In addition customers and employees raised over £2.1 million for Breakthrough Breast Cancer, £2.8 million for local charities as part of the 125 year celebrations, £1/4 million for Leukaemia & Lymphoma Research’s Botham Walk and £1/4 million for the Poppy Appeal.

M&S helped suppliers set up 10 Ethical Model Factories last year which demonstrate how good employment practices can improve productivity and provided over 80,000 hours of supplier training.

Marks & Start – the work experience scheme for those who face barriers getting into the workplace – had another successful year with over 700 people taking part. Since launch, 40 per cent of participants have gone on to find jobs.

Progress on health …
Last year M&S expanded its health food ranges, which now make up 38 per cent of food products, with the launch of new products such as the Simply Fuller Longer range and selenium enriched spinach. No artificial colours and flavourings are used in M&S foods and 91 per cent of M&S food meets FSA salt reduction targets.

A healthy lifestyle website and a monthly health bulletin for customers was launched last year and employees are benefiting from an internal ‘Plan A way to health’ website and initiatives such as ‘Free Fruit Friday’.
"per una- a collection that gives the High Street a touch of Italian glamour. My design team and I design the very best in exciting and inspiring designs so our customers can build an individual and fashionable wardrobe for the season. From smart tailoring to cool casualwear, per una has a unique handwriting that women of all ages love.
This season, we went to Positano on the Amalfi Coast in Italy to shoot the new campaign for Spring 2008. As you will see the location provided a perfect backdrop to our new stunning collection. We know that per una is truly a label of love." George Davies
George Davies is the designer who created this special fashion brand. The collection is per una, designed exclusively for Marks & Spencer.

Sunday 17 October 2010

Buyer Week 1 research

Mini Comp Shop-
Next...........
Little black dress- Sizes: 6-18, £60, 97% polyester 3% elastane. Feather trim 100% feathers.

















Black Trousers-Sizes- 8 R- 18 XL £25, 63% polyester 32% viscose 5% elastane.


Jeans - 28s- 32l, £80, 98% cotton 2% elastane


 Coat- Sizes: 8-22, £50, 60% wool 20% polyester 20% viscose. Lining 100% polyester.

NO BLOUSE... Shirt instead ?

Cardigan- Sizes 6-22,£22, 100% cotton.

Wednesday 13 October 2010

Meeting 2 12/10/10

Attending: Beka, Hannah, Roxy, Cheryl

Discussed Roles:
 Designer
  • Inspiration
  • Future trends
  • Trend boards
  • Sketches from trend boards
Technologist
  • Quality Control
  • Problems facing industry e.g. rise in cotton prices
  • How garments will be produced
  • Technological advances in fabrics / manufacturing etc
Buyer
  • Trend research
  • Store visits
  • Company research
Merchandiser
  • Sales analysis of company
  • Costings
  • Logistics
Managing Director
  • Record meetings (minutes)
  • Create online space for idea sharing (blog)
  • Lead, organise and motivate team
  • Develop brand image
  • Profile target customer
We decided to choose Marks and Spencer as they have lots of easily accessible information including financial reports. Marks and Spencer have many sub brands including Autograph, per una and Portfolio. We chose to focus on producing a range for the per una sub brand as they are for a younger, more fashion concious customer. This would allow the Designer and Technologist to be more creative with the range, which could be justified.

Marks and Spencer are renowned for promoting 'Green' business- reducing their carbon footprint, supporting sustainability and using 'Green' resources e.g. organic cotton. In today's society, this is an issue of major focus for everyone - customers are becoming more aware of these issues, so retailers are becoming more 'Green' as a result.

We want to research into making our range - from fabric sourcing to logistics - as 'Green' as possible. We discussed looking into local factories (around the Huddersfield area) that reconstruct or recycle garments.

The 6 garments we chose to develop are (preliminary):
  • Trousers
  • Jeans
  • Little Black Dress
  • Coat
  • Blouse
  • Cardigan
These items will be modified to demonstrate the trends of a/w 11/12.


By the next meeting (19/10/10):

Beka 
  • Set up blog
  • Upload minutes
  • Profile the per una customer
Danielle
  • Research problems / advances in industry e.g. new smart fabric or availability of cotton etc
Cheryl
  • Research 'Green' trends - recycling, sustainability / advances in industry
  • Investigate how trends could be toned down to be produced for Marks and Spencer
Hannah
  • Mini comp. shop (online?)
  • Perceptual map
  • a/w 11/12 trend research (fashion especially 6 basic items)
Roxy
  • per una brand research
  • Store visit to investigate best sellers

N.B. Just to let everyone know, I (Beka) will not be present at next week's meeting. I have messaged you all on Facebook and will email/ hand in all work to Hannah so you can all see what I've done, I will be available by email if you need to discuss anything or ask any questions. Thanks!

Meeting 1 08/10/10

Team Inspired

Company: Marks and Spencer

Attending: Beka, Hannah, Roxy, Danielle, Cheryl

Allocated team roles:

Beka - Managing Director - Team Leader, Motivator, Organises team, Helps out where needed

Cheryl - Designer - Inspiration, Translating trends into designs, Creating ranges

Danielle - Technologist - Research new technologies, Research how designs will be produced, Quality control

Roxy - Merchandiser - Market research, Company research, Costings, Logistics

Hannah - Buyer - Research trends, Store visits, Comp. shop, Research target market

Key Points:
  • Creativity
  • Complexity
  • Compromise
  • Choice
  • Market trends
  • Consumer trends
  • Price points
  • Time scales
  • Colourways
  • Fabric weights
  • Production methods
  • Competitor analysis

Project Brief

HAND IN DATE: WEEK BEGINNING 13TH DECEMBER


Project Aim:
  • Produce marketing report for a range of 6 basic (staple) items for high street retailer for a/w 11/12
  • Basic item- produced every year with tweaks to make fashionable - a bestseller
  • Ensure range is exciting and desireable for retailers usual target market i.e. improve brand image
Team Inspired - Marks and Spencer (Colour co-ordinated)
Beka - Managing Director
Hannah - Buyer
Roxy - Merchandiser
Cheryl - Designer
Danielle - Technologist 

Activities: 
Merchandiser / Design manager
  • Determine tasks / goals, who reports to whom and what decisions are to be made
  • Develop a critical path for the activities to be undertaken for the team
  • Lead: direct, co-ordinate and motivate people to do their tasks
  • Undertake market research about the retailer and it's consumers
  • Control: monitor the company's performance against the tasks that were originally set and ensure that deviations from the path are corrected.
Designer
  • Research and interpret the fashion trends
  • Contribute to the trend research that the buyers will conduct
  • Develop design specification sheets for the range that will provide the basis of what manufactorers will make up for the retailer
Buyer / sales director
  • Undertake market and / or trend research
  • Develop trend boards to ensure that the range proposed is appropriate for the target customer
Schedule for Project

Week 1 - Introduction:
  • Complete Belbin Test
  • Identify fashion retailers
Week 2 - Project Management:
  • Trend research for a/w 2011/12
  • Market research e.g. target market, company size, history
  • Qualitative, visual and quantitative marketing research  information about retailer's typical customer
  • Devise reporting mechanism and recording of group attendance at meetings and how they have delivered on tasks assigned to them.
Week 3 - Team Motivation / managing conflict issues:
  • Continue to develop project - market research and designs
  • Identify the basic items that your named retailer sells every year
Week 4 - Product development / market analysis / team trends:
  •  Continue project development
Week 5 - Branding / strategic issues / market report:
  • Continue project development
  • Catagorise designs into ranges (6 pieces) 
Week 6 - Range decision:
  • Prepare 2 A4 moodboards illustrating major trends that your retailer may adopt for a/w 2011/12
  • One to show key trends
  • One to display the trends your retailer will use for the range
  • Consider: Who the designs are for, appropriate details and colours, prospective retail price points
 Week 7 - Design work / marketing report surgery:
  • Finalise moodboards and report
  • Designs can be presented in booklet or together as a group
  • Each design must be presented with: Retailer's and team's name, illustration of the product design, the most important elements of your trend research you have incorporated into your designs, appropriate colours and fabric swatches, details such as seam lines button openings/fastenings etc, retail price points
Week 8 -  Design work / marketing report surgery:
  • Continue project development
Week 9 - Presentation Skills:
  • Finalise all work
  • Identify key points to discuss in presentation
  • Develop 'mind map' of presentation 
 Week 10 - Surgery by appointment

Week 11 - Presentations

Week 12 - Hand in market report by 2pm 

75% of grade (Teamwork):
  • Market report (supporting document)
  • 2x A4 moodboards (supporting document)
  • Portfolio of design work (supporting document)
  • Presentation (will be assessed)
25% of grade (Individual):
  • Self reflective log
  • Peer assessments
  • Record of attendance
  • Record of undertaking task