Company: Marks and Spencer
Attending: Beka, Hannah, Roxy, Danielle, Cheryl
Allocated team roles:
Beka - Managing Director - Team Leader, Motivator, Organises team, Helps out where needed
Cheryl - Designer - Inspiration, Translating trends into designs, Creating ranges
Danielle - Technologist - Research new technologies, Research how designs will be produced, Quality control
Roxy - Merchandiser - Market research, Company research, Costings, Logistics
Hannah - Buyer - Research trends, Store visits, Comp. shop, Research target market
Key Points:
- Creativity
- Complexity
- Compromise
- Choice
- Market trends
- Consumer trends
- Price points
- Time scales
- Colourways
- Fabric weights
- Production methods
- Competitor analysis
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