"per una- a collection that gives the High Street a touch of Italian glamour. My design team and I design the very best in exciting and inspiring designs so our customers can build an individual and fashionable wardrobe for the season. From smart tailoring to cool casualwear, per una has a unique handwriting that women of all ages love.
This season, we went to Positano on the Amalfi Coast in Italy to shoot the new campaign for Spring 2008. As you will see the location provided a perfect backdrop to our new stunning collection. We know that per una is truly a label of love." George Davies
George Davies is the designer who created this special fashion brand. The collection is per una, designed exclusively for Marks & Spencer.