29/10/10 - Lecture on Strategic Issues and Branding

The report MUST contain:

• Marks and Spencer's Mission Statement
• The Company Objectives - if it shall be renewed and whether we aim to maintain or increase sales
• Marketing Audit - including SWOT analysis and PESTLE analysis
• Marketing Strategy - It's positioning as a brand (per una) including: 

                                                                                                              1. PLC
                                                                                                              2. Ansoff's matrix
                                                                                                              3. Segmentation
                                                                                                              4. Targeting